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marketing campaign of the year
Albert Goodman, a leading chartered accountant based in the South West, chose Fathom to craft their latest campaign – highlighting their extensive expertise and diverse customer base. With a history of collaboration on multiple prior campaigns, our enhanced understanding positioned us perfectly to implement this fresh creative approach across a revamped website, collateral materials, and social assets.
Project deliverables:
Branding Advertising Copywriting Collateral Website Photography Video
The 'A to G to Z' campaign was selected out of a variety of creative executions presented to our client. The objective was to clearly portray their diversity of client base in a highly creative, playful and disruptive way.
We combined their abbreviated name AG (Albert Goodman) with the term A-Z creating "A to G to Z" . We then used their actual customers in a sector starting with A, G and Z.
...very very well received
Your Project Management team have been great and really helpful throughout the entire process. It’s been a crazy 12 months but the process has been smooth and the campaign across all digital channels has been very very well received. Thank you all.
Head of Marketing
We commissioned photoshoots of real Albert Goodman customers (who’s sectors fitted with the A to G to Z) to give their campaign an authentic feel – travelling the length and breadth of the South West to capture the essence of their incredible customer diversity.
See further Albert Goodman campaigns
We have also defined, designed and delivered the following advertising and digital campaigns
We created a brand awareness campaign that communicated the South West reach of their offering and the continual support they offer – illustrated by the dawn to dusk time-lapse videos and photography of their office surroundings. We tailored the campaign media presence to the specific location of each of Albert Goodman's regions.
You’ve all been so thorough and so amiable...
A huge thank you to the entire team. You’ve all been so thorough and so amiable to our endless questions and particular-ness! We are really, really pleased with everything, how it looks and how it functions. We have just had our first successful enquiry come through from a potential client – so that’s good! So far, we have had only positive feedback (astonishing!)
Business Development Manager
2 integrated campaigns: 'Audit your auditor' & 'Accountancy you can count on'
Fathom crafted a compelling and creative campaign that would stand Albert Goodman out from the accountancy crowd to focus on the Auditing part of their business and target larger companies that required audits. Introducing a distinctive pink and strong typography, we created disruptive headlines for press, digital and outdoor media in relevant locations for their business.