Process | Fathom

Plain sailing for your brand journey

From the earliest strategy session through to design, production and delivery – at Fathom we handle everything in-house. This means we can offer dependable deadlines and clear communication at all times. Only good surprises.

We assign a dedicated team of handpicked experts to each project – so you enjoy all the benefits that consistent collaboration brings.

Fathom’s Five

Our tried and tested five–step process flexes to handle all of your branding, marketing and digital needs – with attention to detail always top of the agenda.

When you work with us, every member of your Fathom crew will be an experienced in-house expert, selected for their specific expertise and project suitability. Expect clear project milestones, dependable communication and bags of enthusiasm as we chase down the results you need.

01. Scope

We take the plunge by scoping out the fundamentals of your project. Getting under the surface to define costs, timings, outputs and deliverables, your dedicated Fathom project team will delve into all areas of your business, service or product so we understand your objectives and preferred methods for collaboration.

02. Define

Next, we polish the plan around your message, brand story, position and points of difference. All of these factors combine to help us create a winning strategy (and to define what winning looks like for you in the first place). This is when we refine and perfect our approach to ensure watertight outcomes.

03. Create

Time to shift gears. Carefully laid foundations start to pay dividends as we produce the wow – a choice of carefully-considered concepts that each meet the brief. We then discuss these ideas together, improving and developing the chosen direction into a fully-fledged route, ready to get your brand real results.

04. Propel

Now we can set things fully in motion. We’ll launch your brand, website, campaign or event in a strategic, balanced and cohesive way. Now’s the time when the impact of hard work starts to show. After a successful launch, our team will help maximise the impact of your brand, campaign or collateral, making sure it’s pushed to the right audiences.

05. Navigate

Your dedicated Fathom team remains active – tweaking, testing, improving and managing all your day-to-day requirements as your project develops and delivers. We’re with you every step of the way: dedicated to long term client relationships that go the distance.