Mac Mic Land
Rebranding planning and land promotion experts
Plain sailing for your brand journey
Fathom is a full service marketing and digital agency built differently. Every project — from the earliest strategy session through to design, production and delivery — is handled entirely in-house, by a dedicated crew of carefully selected experts who are yours from day one.
The result? Consistent thinking, clear communication, and deadlines you can depend on. One team, one vision, only good surprises.
Fathom’s Five
01. Scope
02. Define
03. Create
04. Propel
05. Navigate
01. Scope
Every great project begins by getting beneath the surface. We scope out the fundamentals — costs, timings, outputs and deliverables — while getting to know your business, service or product from the inside out. Your dedicated Fathom team will delve deep to understand your objectives and preferred methods for collaboration before we set sail.
02. Define
Next, we chart the plan around your message, brand story, positioning and points of difference. All of these factors combine to help us build a winning strategy — and to define what winning looks like for you in the first place. This is where we refine and perfect our approach, ensuring watertight outcomes from the outset.
03. Create
Time to pick up speed. The careful groundwork we've laid starts to pay dividends as our in-house team produces the wow — a choice of considered concepts, each built to meet your brief and move your audience. We explore these ideas together, shaping the chosen direction into a fully-fledged creative solution ready to deliver real results for your brand.
04. Propel
Time to make waves. We launch your brand, website, campaign or event in a strategic, balanced and cohesive way — and this is where the real impact of our work together starts to show. After a successful launch, our team stays close, maximising reach and making sure your brand gets in front of the right people at the right time.
05. Navigate
Your dedicated Fathom team stays on board — tweaking, testing, improving and managing your day-to-day requirements as your project grows and evolves. We're with you for the long haul, committed to building client relationships that go the distance and deliver lasting results.
Joined-up thinking.
Joined-up branding
Great outcomes don't happen by accident. Our five-stage process has been refined over two decades to take your project from initial brief to lasting impact — with one dedicated in-house team steering it every step of the way.
Good creative sells
David Ogilvy said it best: “If it doesn’t sell, it isn’t creative.” Creative isn’t just about looking good - it should drive real business results. As a full service creative agency, our team of experts understand that creative and business growth go hand in hand. It’s not just about making things look pretty - it’s about making things work for your brand and business.
Creative is
not a cost
Too many see creative as a cost. It’s not. It’s the key to unlocking growth. Done right, it delivers serious ROI, not a financial burden. We deliver high-impact creative without the ridiculous city price tags. Branding, websites, video, animation, search engine marketing —it’s all in-house, built for businesses that want to scale.
Devil is in
the detail
Two decades of experience has taught us that the difference between good and exceptional often comes down to the details others overlook. That's why every member of your dedicated Fathom team is committed to getting it right — not just on the big decisions, but on every single one.
Fathom brought smart brand experience and expertise with their fantastic team to add a modern twist to an established brand.
Fathom did a superb job. They approached the project with enthusiasm and added unquestionable value strategically.
They are creative, practical, imaginative and above all brilliant people to work with.
Every marketing department needs an agency partner like Fathom. They are ‘The Dream Team’
The best bunch of creatives I have ever come across. Keep up the good work and continue to stun your clients.
The Fathom team continue to impress and amaze with the calibre of their creative thinking.
The feedback from the Rebrand has been extremely positive and everyone thinks it is a much better representation of the company.
Best bunch of creatives, consistently outperforming expectations. Jaw-droppingly brilliant ideas that just rocket the brand into a new orbit. They have remarkable talent.
The work that is produced year on year for Rolex is immense. It’s integrated in its thinking and completely consistent in quality and messaging.
Your design is exceptional and have moved our brand communications to the next level.
Since working with Fathom to refresh our brand we have seen a significant increase in marketing effectiveness and thus in new client wins which are up 133% since 2020.