The Seafarers’ Charity
Recreating a brand
Cobham is a long-term client who recently approached us to refresh their brand, create up to date brand guidelines and produce templates that could be used across the globe to ensure total brand consistency across all media from presentations to exhibition stands.
Project deliverables:
Branding Photography Brand Guidelines Collateral
After remote Brand and Tone of Voice workshops with their teams we got under the skin of their ethos. We introduced a new colour palette, more modern fonts and a strong visual identity with the introduction of the Cobham Wave linking their exceptional people with their leading edge technology. New Tone of Voice values were crafted along with a variety of example copy pieces to form the new copy framework.
A two day photoshoot of their staff interacting with their technology captured the essence of their brand story, helping to bring the new Cobham brand to life.
Fathom brought experience and expertise, allowing us to work with their team of fantastic copywriters, amazing photographers and skilled artists to add a modern twist to an established brand.
Head of Marketing, Cobham Aerospace
Once the refreshed identity, tone of voice and brand guidelines had been deployed, we rolled out a variety of brand collateral templates, to ensure total consistency and cohesiveness; what we like to call 'Joined-up branding'