Wilsons Solicitors
Still fresh after 300 years of law
Evolve had established itself in the managed-IT and cyber-security space, but its brand identity no longer matched its evolving ambition. Rapid growth, a broader service offering, and a desire to present a more confident and modern face to clients meant that Evolve needed a complete refresh: a rebrand that would articulate its values, clarify its proposition, and unify its visual identity across all touchpoints.
Project deliverables:
Branding Copywriting Website Photography Collateral Print
Drag to compare before and after.
Every question has been answered. No request refused.
I wanted to say a big "Thank you" to you and the team for doing a great job for us. The brand and website have had universally positive feedback. They really reflect who we are and who we aspire to be. Its already bringing clarity with the team - and a sense of professionalism and pride. Every question has been answered. No request refused. It's been so easy working with you.
The others behind the scenes - design and technical - have also done a great job. Not only does the site look fantastic but, even with all the detailed features, it works seamlessly and responsively.
David Watson, MD of Evolve
We ran a discovery workshop with Evolve’s leadership team to define their core values, tone of voice, and future vision. Based on this we crafted a new visual identity, logo, typographic system, and colour palette. All designed to feel modern, professional, and forward-thinking, but still grounded and approachable.
We built a fully responsive, content-led site that clearly lays out Evolve’s services: managed IT, cyber protection, cloud services, fractional CIO, consultancy. We made sure the user journey helps both technical and non-technical decision makers navigate the service offering – from small business IT to consultancy.
To support the new identity, we directed a bespoke photography shoot covering team portraits, workplace imagery and contextual action shots. The goal? To show the people behind the services, capturing authenticity, approachability and expertise. These images now feature across the website, proposals, social media and print collateral – replacing stock imagery with a distinctive, ownable visual language.