Love to Explore

Love To Explore are a luxury travel company curating high-end, tailor-made journeys for travellers who value depth, design and detail. As a new brand entering a competitive luxury market, they needed a clear, confident identity from day one – one that signals quality, trust and a distinctive point of view.

Project deliverables:

Branding Copywriting Website Collateral Print Management

The Love To Explore identity is rooted in movement and discovery. A refined colour palette pairs deep, confident tones with lighter, open accents, creating contrast without distraction.

Typography was chosen to feel modern yet timeless, with generous spacing that gives the brand room to breathe. A bespoke graphic motif – inspired by navigation and exploration – adds a recognisable visual signature that can flex across applications.

Launching a new luxury travel brand comes with a unique set of challenges. Love To Explore needed to introduce itself to the market with authority, while still leaving room to grow and evolve.

Rather than following familiar luxury travel tropes, we focused on clarity, restraint, and confidence.  The goal was to create a brand that feels considered and effortless – one that lets the experiences  speak for themselves.

The website was tailored to inspire trust and curiosity from the first interaction.

We structured the experience around clear storytelling, immersive imagery and intuitive navigation. Destinations are presented as considered journeys rather than products, reinforcing the bespoke nature of their service.

We designed a suite of stationery and printed materials that extend the brand look in a confident and comprehensive way. From business cards to letterheads, each piece uses the same disciplined layout, typography, and graphic language. The result is a consistent, premium feel at every touchpoint – from first enquiry to post‑trip correspondence.

Genuinely collaborative experience

Working with the Fathom team has been a genuinely collaborative experience from the very start of our journey. They took the time to understand our business, our audience, and our goals, and have continued to work alongside us as we’ve evolved. The end result not only looks great but truly reflects who we are.