Icon Scientific
Standing out in the oil industry
Addvalue’s Inter-satellite Data Relay System (IDRS) delivers game changing satellite connectivity, allowing users real time connection to their space assets. We created a strong identity to allow them to showcase their innovative, breakthrough technology to new customers across the globe. From initial branding launch with a new website, to collateral roll-out with bespoke interactive content – we went the extra mile to ensure the IDRS system is positioned as a leader within a fast paced, competitive industry.
Project deliverables:
Branding Workshops Collateral Website
We created a strong, confident brand look and logo which emphasises the unique advantages of this pioneering technology. Comprehensive guidelines ensure that their bold, distinctive style is consistent across every channel – be it online, printed collateral, presentations and branded clothing.
In order to communicate the advantage offered to customers of the IDRS system by this cutting-edge technology, we created a video utilising their brand elements to present this world-leading technology to potential customers.
To show the depth of knowledge and scale of expertise behind the IDRS technology, we created a bespoke content managed web platform. This allows the client to to easily update information in a fast moving industry, and share the latest product releases.
We created a comprehensive suite of supporting collateral for IDRS – ensuring brand consistency and creating a distinctive campaign to sell the benefits of this ‘always-on’ technology, with fantastic results.
To create additional interest and excitement for a conference launch, we designed and built a new interactive game to accompany a branded display stand with accompanying merchandise including t-shirts and bags.