Prestige Travel
Rebranding luxury holidays
Regency Living create luxury Park Bungalow communities in some of the UK’s most sought after locations - from breathtaking beaches, to enchanting woodland and picturesque pastures. We crafted an identity to encapsulate the aspirational lifestyle they offer to their residents.
Every aspect was carefully considered to ensure consistency and usability - from a set of bespoke icons for each site, to stylish hallmark graphic and distinctive colour palette. Naturally, we created a comprehensive set of brand guidelines to guarantee a smooth roll out and coherent look across all channels.
They’ve captured the essence of our brand
Marketing Manager - Regency Living
Integral to the brand launch was a custom user-centric website, complete with interactive maps, comprehensive listings for every home and guides to the local area.
Customer facing brochures were given the same lavish attention to detail with tailored copy, luxurious imagery and inspirational area guides.
We planned and managed a series of photoshoots to capture the beauty of the Regency bungalow communities and their surrounding areas. We captured natural images of residents, dedicated staff and of course the incredible settings.
Thanks to all the Fathom team involved and all the planning that went into this in advance…it captures the essence of Regency Living incredibly well
Marketing Team - Regency Living
We created a suite of signage options for each Regency site. From flags to hoardings to site plans, everything was given the Regency treatment - creating a welcoming atmosphere for residents and visitors.
We crafted detailed map illustrations for each of the locations that could be used offline and online, all in-house.