PAC Instruments
Rebranding a technology instrument powerhouse
Renaming and rebranding The Seafarers’ Charity from Seafarers UK was a delicate and intricate process. The maritime charity approached Fathom and asked us to challenge their existing brand and tell their story in a more coherent and dynamic manner.
Project deliverables:
Branding Workshops Collateral Brand Guidelines Website
We started with interrogating their name; making it more confident with a ‘The’ and importantly adding charity and removing the misleading ‘UK’ being worldwide organisation. From there we created a fresh and modern logo, with a wave and a rope as strong links with the sea and charity. It was also important for The Seafarers' Charity to retain their heritage, and therefore a KGFS stamp has been created as a compliment to their branding.
To launch The Seafarers' Charity new brand, we created a bespoke video with a supporting photoshoot that was shared across their new landing page and social media. We are also creating ongoing brand collateral that sit in line with their brand guidelines.
Fathom stood out as understanding what we are trying to achieve, and importantly got us as a charity. Our workshop meetings to develop the evolved brand have been thought provoking
CEO, The Seafarers’ Charity
Fathom were behind our exciting new brand from start to finish - from creating our new logo to making a special trip to the sea to take some seafaring photos and filming our Chief Exec, to putting together our brand guidelines and developing Tone of Voice, and finally helping us to launch our look all within a very tight deadline. Fantastic work! We love our new brand and are very excited about sharing it with others.