Harlequin Homes
Envisioning the future
Blanchards Bailey are a well established solicitor, with offices across Dorset. They tasked us with creating a fresh, new identity which would help them expand beyond their agricultural roots, while still remaining true to their local heritage.
We worked with them to deliver a confident, modern brand which showcased their skills in their key legal sectors: personal, business and agricultural law.
Project deliverables:
Branding Display Collateral Signage Launch & website
To ensure complete brand consistency across all channels, we created a comprehensive but highly useable set of brand guidelines. This included seperate treatments for the key business sectors.
In order to communicate the range of skills and experience Blanchards Bailey offer, a new website was vital. We also created bespoke emails to drive engagement and help demonstrate the diversity of their legal knowledge.
We comissioned a series of aerial photoshoots to create a striking set of hero images which set the brand apart from competitors – as well as showing their pride in their local Dorset heritage.
We also directed photoshoots to capture Blanchards Baily staff in a relaxed, but professional setting - helping put a friendly face to their new brand identity.
We are receiving excellent feedback on the rebrand. It should be celebrated.
Managing Partner, Blanchards Bailey
Customer facing events are vital to allow staff to interact with potential new clients and require a huge assortment of branded collateral and merchandise to make just the right impression.
From initial ideas generation, through design to production and even set up – we provided everything needed to wow potential new clients.
When it comes to the complete branding experience, we leave no stone unturned – we ensured the new brand look was translated across new tailored signage for offices right across Dorset.