ParkLaine

We immersed ourselves in the business, its people, processes and priorities, to understand what makes ParkLaine distinct. We took an aligned, multi-discipline approach – blending strategy, design, copy and visual storytelling – to create a brand that works consistently everywhere, and a digital experience that truly reflects ParkLaine’s expertise.

We started with a refreshed visual identity rooted in clarity and confidence – one that can flex from technical proposals to client-facing platforms without losing its essence. Every detail was refined to communicate professionalism with approachability. We developed messaging to clarify service offerings, speak to audience needs and reinforce ParkLaine’s position as a trusted partner for transformative workplace environments.

We distilled ParkLaine’s purpose into a brand that feels solid, trusted, and forward-thinking. The identity system balances engineering precision with a human-centred aesthetic – one that emphasises clarity, confidence, and craft. We delivered this with a set of comprehensive brand guidelines, ensuring their identity remains strong across all channels.

The new ParkLaine website is clean, purposeful, and easy to navigate. We mapped customer journeys, reorganised content, and made their service offering – from workspace consultancy to laboratory fit-out – intuitive and compelling. Visual hierarchy and structure were crafted to build trust and guide visitors to engage.

We also extended the identity into branded clothing and on-site materials, ensuring that every touchpoint – from project site to client meetings – reinforces the new brand. This includes workwear, lanyards, and event apparel, all crafted to feel premium, professional, and cohesive with the ParkLaine brand. These tangible elements give employees pride in representing the brand and create a consistent, high-quality impression for clients.

Photography was a key tool to bring the rebrand to life and tell ParkLaine’s story visually. We created bespoke case study photography tailored to their two core sectors. Capturing collaborative environments, flexible office layouts and human interactions – 
as well as showcasing technical precision, safety, and innovative design solutions.

Each image was carefully shot to reflect the authenticity and quality of ParkLaine’s work. This photography feeds directly into case studies on the website, marketing collateral, and social media, allowing clients and prospects to see both the human and technical impact of the projects.

The rebrand has helped ParkLaine stand out in a crowded sector – aligning their identity with the quality of work they deliver. The new website, creative framework, bespoke photography, and branded clothing now act as a strategic platform for business development, recruitment, and future innovation.