Helm AI
A vibrant identity for an AI workforce
At 300 years old, traditional values are very important to Wilsons solicitors.
Their identity had been specially created to both celebrate their heritage and look to the future. It was up to us to take these guidelines and put them into practice with elegance and energy.
Project deliverables:
Branding Photography Video Internal Communications Marketing Outdoor Advertising Website & Digital
We utilised a progressive colour scheme and created stylish branding elements to reflect the trusted heritage of this well-established brand. We teamed these with sophisticated font choices and user driven designs for the ultimate customer experience.
It’s vital that this distinctive branding and heritage is translated across all channels - so we created a bespoke responsive website and event microsites
As part of celebrations marking the 800th anniversary of the Magna Carta, we worked with Wilsons to create a printed invite, email and microsite. The collateral detailed celebratory events within the area, highlighting key passages from the Magna Carta that had influenced law across the ages.
To celebrate Armed Forces Day in Salisbury, we worked with Wilsons to create a campaign with a very British flavour. Positioned on billboards across the city, this helped to welcome troops and families from overseas
We were asked to create a Wilsons card partnering their chosen charity, The John McNeill Opportunity Centre. So we bought lots of paint, hired a camera and with the help of some great kids produced something we were all proud of.