Unify Partnership
Building a brand
Agriculture is changing fast and Reverberate PR needed a new, dynamic and memorable identity to keep them ahead of the competition. We created a fresh brand from the ground up, including a new name to help them meet their new objectives and challenges of the next generation of farming.
Project deliverables:
Name Generation Branding Tone of voice Corporate literature Photography & Animation Website Marketing
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We crafted a strong brand look for Twig, with ownable device and destinctive colours. This ensures they resonate with not only farmers and producers but also large scale corporate clients.
To guarantee this strong look is represented across all channels, we created a comprehensive set brand guidelines.
We have enjoyed working with the Fathom team on our re-brand project. It felt like they really took the time to understand our business and our brand requirements, and creatively articulated the essence of who we are into a new brand that is really resonating with our clients.
Philip Gibson, MD of Twig
A cutting edge digital presence was a must and we delivered it in spades - an expertly crafted website to demonstrate the industry experience and skills of their staff. Featuring unique, tailored content it delivers an incredible user experience on all platforms.
Quality professional photography was essential to tell the story of Twig and show their deep-rooted connection to the agricultural industry – as well as their corporate credentials. The Fathom team planned and managed photoshoots to ensure the personality and knowledge of the staff was captured.
When it came to rolling out the Twig identity across collateral, we oversaw every detail - the result is a suite of quality branded products that help spread their message in a joined-up and highly sustainable way.