Twig

Agriculture is changing fast and Twig needed a modern, memorable identity to keep them ahead of the competition. We created a fresh brand from the ground up, including a new name to help them meet the challenges of the next generation of farming.

Project deliverables:

Name Generation Branding Tone of voice Corporate literature Photography & Animation Website Marketing

We crafted a strong brand look for Twig, with ownable device and destinctive colours. This ensures they resonate with not only farmers and producers but also large scale corporate clients.

To guarantee this strong look is represented across all channels, we created a comprehensive set brand guidelines.

A cutting edge digital presence was a must and we delivered it in spades - an expertly crafted website to demonstrate the industry experience and skills of their staff. Featuring unique, tailored content it delivers an incredible user experience on all platforms.

Quality professional photography was essential to tell the story of Twig and show their deep-rooted connection to the agricultural industry. We planned and managed photoshoots to ensure the personality and knowledge of staff is there for all to see.

When it came to rolling out the Twig identity across collateral we oversaw every detail - the result is a suite of quality branded products they are rightly proud of and that help spread their message to partners and clients alike.

We have enjoyed working with the Fathom team on our re-brand project. It felt like they really took the time to understand our business and our brand requirements, and creatively articulated the essence of who we are into a new brand that is really resonating with our clients. I thoroughly recommend them.