The Silver Crane Co
Showcasing a global design icon
Unify Partnership are specialists in coaching, leadership and team development – they asked Fathom to create a distinctive, modern brand look to represent them. We delivered an iconic brand identity with a distinctive logo and bold colour palette to help showcase their talent and breadth of services. We ensured that at every stage, their identity was strong, uncomplicated and of course, highly effective.
Project deliverables:
Branding Collateral Launch & website
Fostering positive links and relationships between staff is central to the work Unify do, so it was vital their new logo encapsulated this. Backed with a strong but simple colour scheme, it creates an unmistakeable style to link everything from workshop collateral to presentations to online presence.
Crafting a comprehensive set of brand guidelines meant that we could roll out a consistent brand look for all supporting merchandise to compliment the Unify collateral.
No stone was left unturned when it came to the detail of the Unify brand. We created a bespoke set of icons for presentations and a unique photography style, so that all images fit seamlessly within the brand look.