The United Workplace
Communicating a Global Group
Nomad harnesses the power of award winning safaris to create life-enhancing opportunities. With over nine years of collaboration, we have formed a robust and reliable relationship with Nomad. As a result, they have entrusted us with their latest and most exciting project to date, a comprehensive brand overhaul.
Project deliverables:
Branding Website Bespoke Print Brand Collateral Events
Drag to compare before and after.
The Nomad circles, a prominent feature of the brand, were inspired by the traditional art found in the Maasai tribes. The colour red was chosen to represent unity, a quality that is deeply ingrained in the Nomad culture.
The core focus of this ambitious project was to align Nomad's branding with their key messages. In doing so, we aimed to provide clarity on the unparalleled services they offer their clients and the local community in Tanzania. Our goal was to create a brand identity that resonates with their target audience while staying true to their values and mission.
Unquestionable value strategically
Fathom did a superb job collaborating with us on a strategic re-brand project. They approached the project with enthusiasm and added unquestionable value strategically but also delivered a beautiful end product through the hard work of their talented design team.
Brand Manager, Nomad
Our research helped us to create a brand that perfectly encapsulates everything that Nomad embodies - the people, the wildlife, and the land surrounding it.
Integral to the rebrand, we crafted a cutting-edge website, seamlessly blending innovative design with intuitive functionality to elevate the online presence of this renowned safari and adventure company. With Fathom's expertise, Nomad's new website promises to captivate visitors with its visually stunning layout and user-friendly interface, providing an immersive digital experience for travel adventure and safari enthusiasts.
Shape and define our core purpose
Fathom’s input helped to shape and define our core purpose before stitching it all together in brand proposition descriptions, logo design and complete wash through all printed collateral, digital collateral as well as in camp items such as impact reports and uniforms.
Marketing Director, Nomad
This project was a wonderful opportunity to delve deep into the world of Nomad. We embarked on a journey to explore Tanzania, visiting various camps and conversing with Nomad's employees to gain a greater understanding of the company's remarkable impact.
The rebranding of Nomad was a comprehensive effort that extended to a wide range of printed and digital materials. The transformation was not limited to marketing collaterals but also included various objects found on their campsite, such as shampoo bottles, maps, and coffee cups. The result was a cohesive and consistent visual identity that aligned with the brand's message and values.
At Fathom, attention to detail is paramount. That's why we place great emphasis on meticulously analysing every stage of the process, right from the print tests to gaining a thorough understanding of the customer journey. This level of scrutiny sets us apart from the competition and enables us to deliver exceptional results to our clients.