Fourfront Group
Communicating a global brand
Sometimes great creative marketing comes from instinct. But often it’s the result of a meticulous process that gives valuable insights into customers and their journey.
Project deliverables:
Branding Website National Advertising Print Sales Materials Merchandise Office Interiors
In the case of Natural High Safaris, we wanted to establish exactly what customers wanted from their website before we embarked on the design and build. So our first task was to run a series of User Experience Sessions. This involved recruiting participants from amongst their customers and arranging video-recorded sessions of them completing tasks on our client’s and competitors’ websites.
We used this know how to develop an entirely new, fully-responsive website. On the surface it’s a traveller’s dream, packed with inspiring ideas and incredibly easy to navigate. Behind the scenes it is integrated with the Natural High Safari sales force and uses advanced tracking, metrics and content management system.
We then created a campaign to drive traffic to the new website with bespoke mailers, a PPC campaign and a national digital display campaign where we took over the Daily Telegraph travel website. We continue to produce quarterly, bespoke printed travel journals and other direct marketing materials for this prestigious brand.