AG | Fathom

Albert Goodman, a leading chartered accountant based in the South West, needed a new and refreshed identity that would give them a strong, professional brand and elevate them above their competition. It was vital that this new look conveyed their customer focussed approach and the expertise of their staff. Having worked together on their digital offering and multiple advertising campaigns, our enhanced understanding positioned us perfectly to implement the rebrand and roll out this fresh creative direction across a revamped website, collateral materials and social assets.

Project deliverables:

Branding Website Bespoke Print Stationery Events

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Our redesigned logo brings together clean precise shapes and crisp geometric letterforms for a modern, energetic feel. Combined with a vibrant ownable pink and solid dependable blue, this gives an instantly recognisable and highly professional brand. After many years of referring to each other as AG (both internally and by their clients) changing to AG was a natural solution and helped reposition them as approachable yet dynamic.

Thank you for all your hard work...

The website looks great, thank you to you and the team for all your hard work on this project. Everyone is really pleased and its been very well received.

Korin Andrews – Marketing Manager

We then created a comprehensive and precise set of brand guidelines, to ensure complete brand consistency across all channels.

As part of the brand launch, we also redesigned the website - crafted to showcase their experience and skills on all devices and platforms – featuring tailored content for an incredible user experience.

We rolled out this new brand look across a complete suite of customer facing brochures - including bespoke print treatments. Company stationery was given the same attention to detail, resulting in top class collateral reassuring customers at every step. A secondary logo was created for corporate usages with the full company name – Albert Goodman.

We undertook a complete rebrand of the Albert Goodman offices - everything from the signs at reception, to custom prints in meeting rooms and inspirational additions to their atriums.