Arena Group
A long-term relationship that delivers
marketing campaign of the year
Albert Goodman, a leading chartered accountant based in the South West, needed a new and refreshed identity that would give them a strong, professional brand and elevate them above their competition. It was vital that this new look conveyed their customer focussed approach and the expertise of their staff. Having worked together on their digital offering and multiple advertising campaigns, our enhanced understanding positioned us perfectly to implement the rebrand and roll out this fresh creative direction across a revamped website, collateral materials and social assets.
Project deliverables:
Branding Website Bespoke Print Stationery Events
Drag to compare before and after.
133%
Increase in new client wins since 2020
”Since working with Fathom to switch to a bolder, more distinctive, set of brand colours we have seen a significant increase in marketing effectiveness and thus in new client wins which are up 133% since 2020.”
Marketing Director
Approachable yet dynamic
Our redesigned logo brings together clean precise shapes and crisp geometric letterforms for a modern, energetic feel. Combined with a vibrant ownable pink and solid dependable blue, this gives an instantly recognisable and highly professional brand. After many years of referring to each other as AG (both internally and by their clients) changing to AG was a natural solution and helped reposition them as approachable yet dynamic.
Thank you for all your hard work...
The new brand and website looks great, thank you to you and the team for all your hard work on this project. Everyone is really pleased and its been very well received.
Korin Andrews – Marketing Manager
We then created a comprehensive and precise set of brand guidelines, to ensure complete brand consistency across all channels.
A secondary logo was created for corporate usages with the full company name – Albert Goodman.
As part of the brand launch, we also redesigned the website - crafted to showcase their experience and skills on all devices and platforms – featuring tailored content for an incredible user experience.
We rolled out this new brand look across a complete suite of customer facing brochures - including bespoke print treatments. Company stationery was given the same attention to detail, resulting in top class collateral reassuring customers at every step.
We undertook a complete rebrand of the Albert Goodman offices - everything from the signs at reception, to custom prints in meeting rooms and inspirational additions to their atriums.
Now their brand doesn’t just appear on screens and stationery. They have their very own hot air balloon carrying the AG identity high above a crowd of hundreds of thousands at a variety of balloon fiestas, making it one of the most visible expressions of the brand in the South West calendar.
We are delighted with our new look
We are delighted with our new look, and are confident that it better represents where we are now, and the future path Albert Goodman is striving for. It’s exciting to see branding that reflects the continued growth and success of our firm, and we are looking forward to a very bright future