ParkLaine
Refreshing and sub-branding a leading Workspace co.
Cobham is a leading global technology and services innovator, respected for providing solutions for the most challenging problems, from deep space to the depths of the ocean. Therefore it was a perfect match when they challenged us at what we do best - to provide a provocative and disruptive integrated campaign for their global leading Cobham AVIATOR product and associated SB-S systems.
Project deliverables:
Integrated Campaigns Video Animation Digital Print Exhibition Stands
Targeting major airlines, business jet manufacturers and owners, Fathom's challenge was to raise awareness of the new FANS 1/A legislation to affect the industry in 2020, and promote the solution - the Cobham AVIATOR, the only secure SB-S system in operation today.
You’re a truly wonderful team, and the work is more than proving its worth.
Senior Brand Manager, Aeronautical
Fathom created an over-arching campaign - 'Off Limits', designed to achieve these objectives and to stand out from the competition. From offline advertising, through to animated videos, digital display, website, exhibition stands and a bespoke direct mail campaign; Fathom delivered a highly impactful, fully integrated campaign with stunning results.