Harlequin Homes
Envisioning the future
DMW Architects are an established RIBA‑chartered architecture practice based in Dorset, creating thoughtful, sustainable buildings across residential, conservation, community, and commercial sectors. Yet, their visual identity and communications didn’t tell that story consistently or compellingly. Our challenge was to reframe what DMW stands for in a way that mirrors both who they are and where they’re headed.
Project deliverables:
Branding Copywriting Website Photography Collateral Print
Drag to compare before and after.
We began with a deep brand audit and collaborative workshops to uncover DMW’s core values: purposeful design rooted in context, the combination of creativity and practicality, and authentic collaboration with clients. From this foundation, we developed a refreshed identity – a visual language and messaging platform that communicates confidence, clarity, and craft without relying on gimmicks.
To ensure the brand could be applied consistently now and in the future, we created comprehensive brand guidelines. These guidelines cover everything from logo usage, colour palette, and typography to imagery style, tone of voice, and design principles.
The website was designed to embody DMW’s architectural thinking, with clean, purposeful layouts that support narrative while showcasing projects. Every detail, from visual hierarchy to navigation, was considered to ensure the site feels as intentional and thoughtful as the buildings themselves.
229
%
Increase in website engagement since launch
482
%
Increase in time spent on the website per visit since launch
We extended the brand into print and collateral. Business stationery, brochures, and project documentation were designed with the same care and material awareness that DMW applies to their architecture. Each piece is tactile, considered, and reflective of the practice’s discipline.
Creative, practical, imaginative
They are creative, practical, imaginative and above all brilliant people to work with. We have been delighted with their creative ideas and can't wait to launch our rebrand and new website in the autumn.
Derek - Director
The Fathom team planned, storyboarded and ran various photo and video shoots that were integral to building the new brand. From capturing the team's characters to the architectural process we created an authentic and consistent visual language. This new image bank has become a cornerstone of the refreshed identity.
We are thrilled
A big thank you for all your support this year. We are thrilled with the new branding and website and are looking forward to 2026 with confidence and excitement.