Helm AI
A vibrant identity for an AI workforce
LV= are a leading UK insurance, savings and pension provider with over 1.1 million members. Fathom were selected to design, create and project manage a dual branded event for LV= with their ElectriX partnership, which combines reliable electric car leasing with charging and insurance.
Project deliverables:
Event Management Collateral Social Assets Stand Design Game Design
The Fully Charged car show was the perfect place to launch this industry leading alliance. Fathom provided an end to end service; designing, creating, delivering and managing stands to wow the crowds and make sure ElectriX got the attention it deserved.
It was so successful, we were then asked the following year to produce 2 stands at the Fully Charged show. It was vital that the campaign launch for the ElectriX partnership worked in harmony with the highly recognisable LV= identity – we made sure every detail was taken care of, from creating a Scalextric track (which kept the stand incredibly busy) to a full size Formula E car!
When LV= needed an internal campaign to bring some Christmas spirit to their staff, we delivered 12 days of festive fun – designing custom flourishes to fit seamlessly with the LV= brand look.
We also created an LV= Facebook campaign for ‘Clap for Carers’ which included animated banners. We designed eye-catching bespoke illustrations, which matched with the LV= style – to help them celebrate the amazing efforts of key workers.