RNLI
Charting a new course
Mac Mic Land are specialists in planning and land promotion, they needed a brand that would resonate with landowners, partners and stakeholders alike – while standing apart in a crowded, often indistinct sector. Our task was to reposition Mac Mic Land with a cohesive brand and a confident voice – one that could build trust, communicate expertise, and support long-term expansion.
Project deliverables:
Branding Copywriting Website Illustration
We created a distinctive and grounded brand identity, featuring a bespoke M motif, inspired by the landscape and environment where they excel. A considered colour palette, paired with an elegant typographic system, strikes a balance between heritage and modernity – reflecting both trust and forward thinking.
To ensure consistency across every touchpoint, we developed a full set of brand guidelines. These provide clear direction on typography, colour, imagery and tone of voice – empowering the team to maintain a strong and unified presence as the business grows.
To support storytelling and enhance usability, we developed a suite of custom icons and bespoke illustrations. These elements add personality to the brand while helping to visualise key services and processes in a simple, accessible way.
Their new website was designed and built to perform seamlessly across all devices. Clean layouts, intuitive navigation and purposeful content structure guide users through the journey, creating a digital experience that is both engaging and easy to use.
