Unify Partnership
Building a brand
As one of the UK's fastest-growing suppliers to the live events industry, Creative Live had evolved significantly beyond its original identity. With services spanning exhibition stand design, furniture hire, experiential activations and live event production, the business needed a brand capable of reflecting both the breadth of its offering and the creativity that sits at the heart of everything it does.
Project deliverables:
Branding Copywriting Website Photography Collateral Print
Working closely with the Creative Live team, we developed a bold visual language that captures the energy, movement and adaptability required within the live events sector. A refreshed logo system provides flexibility across digital, print and environmental applications, while a vibrant colour palette helps distinguish key areas of the business and reinforces brand recognition.
We produced a bespoke ink-drop video sequence inspired by the brand palette. The fluid movement of colour created a distinctive visual asset that could be used throughout digital communications, presentations and social content, providing a unique and memorable expression of the new identity.
The fluid ink drop visuals became a defining element of the new identity, providing a distinctive visual thread that connects every aspect of the brand. The dynamic bursts of colour form the foundation of the website headers and digital experience, immediately conveying movement, energy and creativity. The imagery was then extended across a wide range of branded touchpoints, creating a cohesive and instantly recognisable visual language.
For a business that spends much of its time on the road, vehicle graphics presented a valuable opportunity to turn everyday journeys into a powerful brand touchpoint. We developed a bold livery system that translated the new identity seamlessly across the Creative Live fleet, combining strong colour application, confident typography and clear messaging to maximise visibility and recognition.
The website became a central pillar of the rebrand, bringing together Creative Live's diverse services under a single, cohesive digital experience. Designed to reflect the energy, creativity and professionalism of the business, the site combines bold visuals, dynamic motion and clear user journeys to showcase everything from exhibition stand design and experiential activations to furniture hire and event production.
To support the rollout of the new identity, we developed a suite of branded clothing and presentation materials that brought the Creative Live brand into everyday use. From workwear and team apparel to professionally designed PowerPoint templates, every asset was carefully considered to balance practicality with brand impact. The clothing helps create a unified and professional presence on-site, while the presentation system provides a polished framework for pitches, proposals and client communications.
The rebrand has provided Creative Live with far more than a new visual identity. It has delivered a scalable platform that reflects the ambition of the business, strengthens recognition across multiple sectors and creates consistency throughout every customer interaction. Most importantly, it gives the team a brand that feels every bit as creative, energetic and professional as the work they deliver every day.